A refreshed logo and color scheme symbolize the combination of compassionate care and scientific excellence, as well as Bruyère Health’s long history of being responsive to the changing needs of the community.
Bruyère announces new name and brand reflecting the heart & science of care
10/24/2024
Bruyère launched a new brand identity – and will now be known as Bruyère Health.
Bruyère Health is Eastern Ontario’s leading health organization specializing in aging, rehabilitation, and care for those with multiple complex medical conditions.
It is an academic health sciences centre that brings together compassionate, person-centred care with world-class research to maximize the quality of life of those it cares for and their loved ones.
"This transformation is more than a change of name—it reflects our dedication to enhancing health care not just in our region but nationally through impactful research and innovation,” said Guy Chartrand, President and CEO of Bruyère Health.
Key highlights:
New name: The organization's legal name has changed to Bruyère Health.
New visual identity: A refreshed logo and color scheme symbolize the combination of compassionate care and scientific excellence, as well as Bruyère Health’s long history of being responsive to the changing needs of the community.
New naming structure includes the Bruyère Health Foundation and Bruyère Health Research Institute. The Bruyère Family Health Team will now be known as Bruyère Health Academic Family Medicine.
The brand was developed by Ottawa-based Spruce Creative and informed by strategic engagement work from PACE.
Quotes
"Bruyère Health is embracing this new chapter with enthusiasm as we continue to provide the exceptional care that defines us, embodying the heart and science of care."
- Guy Chartrand, President and CEO of Bruyère Health
" As our scientists imagine the future of aging and resilience in our communities, the Bruyère Health Research Institute welcomes this new brand. It captures the spirit of excellence and compassion which embodies the research our scientists conduct on memory, aging in place and long-term care, palliative care, rehabilitation and recovery, and social accountability. "
- Dr. Kumanan Wilson, CEO and Chief Scientific Officer, Bruyère Health Research Institute and Vice-President, Research & Academic, Bruyère Health
"The Bruyère Health Foundation remains committed to raising funds for medical equipment, innovative research, and specialized programs that directly enhance care. Our new brand is a signal that Bruyère Health is poised to do something special, and the Foundation is proud to showcase the organization to the community of potential donors. What a time to be associated with this venerable institution!”
- Tom Hewitt, President, Bruyère Health Foundation